Unrivaled Announces Under Armour as its Official Uniform Partner and Performance Outfitter
Under Armour to Serve as the Official and Exclusive Uniform and Performance Apparel Partner of Unrivaled
MIAMI (December 10, 2024) – Unrivaled, the groundbreaking professional women’s basketball league, announced today a multiyear partnership with Under Armour as its official and exclusive uniform partner and performance outfitter.
Under Armour will provide all on-court uniforms for the inaugural season, as well as equip all players, coaches and staff with the full spectrum of performance apparel and accessories to fit their needs for competition and training on and off the court. As part of the partnership, all players, coaches and staff will also receive the latest Under Armour sportswear and baselayer products. Players will also have the opportunity to receive custom premium products from Under Armour, which would be tailored for optimal fit and comfort. Under Armour will also provide basketball footwear options for all players who do not have an active shoe deal.
Unrivaled will tip off its inaugural season on Friday, January 17 on TNT at the league’s state-of-the-art facility in Miami, Florida, where fans can expect to see Under Armour’s presence on the court and as an authorized retailer with officially licensed gear available onsite. The league’s official Under Armour jerseys will be revealed at a later date prior to tip-off.
“Under Armour is all about creating products that help athletes perform at their best, and we couldn’t be more thrilled to partner with Unrivaled to outfit some of the best women’s basketball players in the world as they compete on this exciting new stage,” said Under Armour’s Senior Vice President of Global Sports Marketing Sean Eggert. “As a brand, we have a long history of investing in women’s basketball, from the grassroots level all the way up to the pros. From our highly competitive AAU circuits, which foster some of the best talent across the country, to our partnership with some incredible women’s collegiate programs—such as the University of South Carolina, Notre Dame, Maryland, and Utah, to name a few—to supporting our female professional basketball athletes as they pursue excellence on and off the court, we are committed to providing equity for women in the sport and we are excited to partner with Unrivaled in their mission to do just that and support these phenomenal athletes.”
“First of all, I'm excited about Unrivaled because we get to stay in the States and continue to build the viewership and get eyes on women's sports, with fans able to watch us throughout the whole year,” said Unrivaled player and Under Armour athlete Marina Mabrey. “WNBA players have not been able to really do that at this level, so that is a huge positive. And then having Under Armour partner with Unrivaled is just amazing. It shows that Under Armour is serious about investing in women’s basketball, and it will give the brand more exposure with WNBA and top athletes as well as their fans, allowing them to showcase everything they have to offer.”
Unrivaled and Under Armour are committed to supporting the growth of women’s basketball at every level, and together, they will host community events and a youth development camp powered by UA Next, Under Armour’s grassroots platform, each season. Unrivaled’s coaches will assist in creating the skill development programming for these events and the league’s players will have the opportunity to volunteer to help the next generation.
"Unrivaled is all about challenging the status quo, and as a fellow innovator, Under Armour shares the same values and standards of excellence we set for ourselves,” said Unrivaled President Alex Bazzell. “This partnership is more than just a collaboration; it’s a commitment to empowering our athletes and coaching staff with the tools and resources they need to elevate their game."
Under Armour is the latest partner announced by Unrivaled, whose other sponsorships include State Farm, Ally Financial as the league’s official banking and founding partner; TNT Sports as the exclusive media rights partner; and Mediapro North America as the production and hosting partner. Follow unrivaled.basketball and @UnrivaledBasketball for news and announcements ahead of the debut season.