Unrivaled Announces “The Future is Unrivaled” Campaign featuring Paige Bueckers and Flau’jae Johnson

Unrivaled has signed UConn guard Paige Bueckers and LSU guard Flau’jae Johnson to NIL marketing deals to headline the league’s “The Future is Unrivaled” campaign, their brand platform to empower the next generation of women’s basketball stars on and off the court.

Throughout the league’s inaugural season, Unrivaled will partner with Bueckers and Johnson on collaborative content, marketing campaigns and merchandise activations. The initial merch can be found under the Shop tab on our site.

Bueckers and Johnson will not play in Unrivaled games this season in accordance with their current respective team guidelines and policies, but these NIL deals are a first of its kind, with both players having equity in the league.