Unrivaled Announces Sephora U.S. as Official Beauty Partner

MIAMI (January 3, 2025) – Unrivaled, the groundbreaking professional women’s basketball league, announced today a multiyear partnership with Sephora U.S., the leading prestige beauty omnichannel retailer, as its official and exclusive beauty partner.

As part of this strategic partnership, Sephora will be integrated throughout Unrivaled programming both on the court and beyond, including outfitting the league’s new glam room at Unrivaled’s purpose-built facility, and providing all beauty needs throughout the season across a curated selection of product offerings. Sephora will also be featured in on-court signage and throughout the arrival hall for player entrances, making the retailer the first partner to be featured in the walk-in space.

“Our partnership with Sephora is a natural brand alignment for the league, and we’re grateful for Sephora’s support in providing holistic resources and top-tier products for any needs Unrivaled athletes have throughout the season,” said Unrivaled Chief Brand Officer Kirby Porter. “Sephora’s dedication to uplifting and empowering emerging brands deeply resonates with a league also looking to make waves as a new, diverse sports property.”

“At Sephora, our mission is to create an inclusive community where all feel welcome to celebrate themselves, making a partnership with Unrivaled – a league committed to elevating and empowering the greatest in women’s basketball – a seamless collaboration between beauty and sports,” said Zena Arnold, Chief Marketing Officer at Sephora U.S. “Sephora and Unrivaled share many aligned values, including advocating for equity within our communities and together we hope to encourage confidence and self-expression for all.”

Sephora joins a growing list of major sponsorships announced by Unrivaled in recent months, including Ally Financial as the league’s official banking and founding partner; TNT Sports as the exclusive media rights partner; State Farm® as the league’s home and auto insurance sponsor; Ticketmaster as Unrivaled’s official ticketing partner; Wilson as the official game ball manufacturer; Under Armour as the official uniform partner and performance outfitter; Miller Lite as the official beer partner; and Mediapro North America as the production and hosting partner. Follow unrivaled.basketball and @UnrivaledBasketball for news and announcements ahead of the debut season.