Unrivaled Announces Morgan Stanley as an Official Partner
MIAMI (January 17, 2025) -- Morgan Stanley has been named the newest official partner of Unrivaled – the groundbreaking, player-owned professional women’s basketball league debuting on Friday evening in Miami. This latest partnership builds upon Morgan Stanley's ongoing commitment to creating a more equitable and inclusive tomorrow through a sponsorship portfolio that supports and champions women in sport.
As part of this strategic partnership, Morgan Stanley will be integrated throughout Unrivaled programming both on the court (pole pad) in Miami and beyond, including via social media content, community programming and financial empowerment opportunities for players.
With total revenues for women’s elite sports projected to surpass $1B, according to Deloitte, increasing commercial support and visibility has never been more crucial. That’s why Morgan Stanley is committed to transforming the game through initiatives like Unrivaled, a global partnership with the Women’s Tennis Association (WTA), and strategic investments in female athletes, including Leylah Fernandez.
“Our new partnership with Unrivaled is an opportunity for us to deepen our commitment to breaking down barriers in women’s sports and beyond,” said Alice Milligan, Chief Marketing Officer at Morgan Stanley. “Through our global presence and reach, we are proud to help foster awareness and excitement to this new league, and in doing so inspire the next generation both on and off the court.”
“Unrivaled is proud to partner with Morgan Stanley to uplift women’s sports and help usher in a new era of athlete empowerment,” said Unrivaled Commissioner Micky Lawler. “Morgan Stanley has a long tradition of championing women’s athletics and building towards a more inclusive and egalitarian future that reflects the incredible talents of women, both in sports and beyond.”
Morgan Stanley joins a growing list of major sponsorships announced by Unrivaled in recent months, including Samsung Galaxy (Presenting Partner), Ally Financial (Founding and Official Banking Partner), Icy Hot (Official Recovery Partner), Mediapro North America (Production and Hosting Partner), Miller Lite (Official Beer Partner), Sephora U.S. (Official Beauty Partner), Sprite (Presenting Sponsor of 1-on-1 Tournament), BODYARMOR Sports Drink (Official Sports Drink), State Farm® (Home and Auto Insurance Partner), Ticketmaster (Official Ticketing Partner), TNT Sports (Exclusive Media Rights Partner), Under Armour (Official Uniform Partner and Performance Outfitter), VistaPrint (Official Print and Design Partner), and Wilson (Official Game Ball Manufacturer). Follow unrivaled.basketball and @UnrivaledBasketball for news and announcements ahead of the debut season.