Unrivaled and Wayfair Agree to Multi-Year Naming Rights Partnership

Games to tip off Friday, January 17 at newly named Wayfair Arena

MIAMI (January 16, 2025) – Unrivaled presented by Samung Galaxy today announced a multi-year naming rights partnership with Wayfair, establishing Unrivaled’s home for games in Miami as Wayfair Arena. The retailer also becomes the league’s Official Home Furnishing Partner.

Wayfair has provided furnishing throughout the facilities, including Unrivaled’s content studio, the Samsung Galaxy Courtside Club, and the players’ lounge, with the goal of creating a welcoming space for players and fans to feel most at home.

"At Wayfair, we make it easy to create a home that is just right for you, and we are thrilled to partner with Unrivaled to create a home away from home for these incredible athletes," said Kara O'Brien, Head of Brand Marketing, Wayfair. “The league’s dynamic roster of players, each with their own distinctive style, aligns perfectly with our offering of something for every home, every style, and every budget. We’re proud to support this innovative league and can’t wait to see what unforgettable moments unfold this season.”

"Our goal in constructing a purpose-built facility for Unrivaled athletes was to make sure players felt like they had everything they needed under one roof, and Wayfair was critical in bringing that mission to life,” said Alex Bazzell, Unrivaled President. “We look forward to welcoming fans into our home this season at Wayfair Arena and are grateful for Wayfair’s partnership and support in our launch.”

Wayfair joins a growing list of partnerships announced by Unrivaled in recent months, including Sprite (Presenting Partner of 1-on-1 Tournament), and BODYARMOR (Official Sports Drink Partner) Samsung Galaxy (Presenting and Official Technology Partner), Ally Financial (Founding and Official Banking Partner), Icy Hot (Official Recovery Partner), Mediapro North America (Production and Hosting Partner), Miller Lite (Official Beer Partner), Sephora U.S. (Official Beauty Partner), State Farm® (Home and Auto Insurance Partner), Ticketmaster (Official Ticketing Partner), TNT Sports (Exclusive Media Rights Partner), Under Armour (Official Uniform Partner and Performance Outfitter), VistaPrint (Official Print and Design Partner), and Wilson (Official Game Ball Manufacturer).

Unrivaled will tip off on January 17, 2025 on TNT Sports, with exclusive live game coverage on TNT and truTV, and all games streamed on Max. Follow unrivaled.basketball and @UnrivaledBasketball for a full list of athletes, news and announcements.